Pamiris

Create an identity for a specialty payroll company based out of Spokane, WA.

Details:

Pamiris created a brand around the Pamirs Mountains in Asia. The Pamir range is known as the roof of the world and the company wanted to connect the mountain range to their brand identity. The identity is an abstract representation of the mountain range with the dots forming the peaks, while the font treatment creates a very progressive brand identity.