Stateserv

StateServ is the premier durable medical equipment provider in the hospice industry.

Details:

The corporate identity needed convey their emphasis on customer service and how they help connect the patients with the equipment they need. The identity we created focuses on the balance between the corporate element, the name, and the icon, which represents the sense of being connected. The simple tag line of ‘Serving People’ and abstract human elements that are contained in their own squares/space, but connected by a subtle open space where their arms extend, provides a sense of caring.