Kindercare Summer Camp

With summer around the corner, Kindercare came to morange in need of a fresh new identity for their new 12 week Summer Camp.

Details:

Morange worked closely with Kindercare's marketing and in-house design team to create an identity that truly represents the program. We created a positioning document that outlined the reasons for a new identity and how the identity will be implemented.

The final mark incorporates an energetic typeface that is placed in the center of a 'burst' of icons that represent the various camps the kids will be participating in. In addition to the new identity, we also created a very unique and engaging print brochure for Summer Camp.

Deliverables:

* Identity Design
* Brochure Design
* Brand Positioning Document